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Mongoose Promotions appointed as B2B Voucher Sales Agency for Cineworld and Picturehouse Cinemas

by Cat Davis

21 July 2020 15:08pm

MISSION Agency, Mongoose Promotions, has been brought on board by Cineworld and Picturehouse Cinemas to invigorate its voucher products for sales promotion, employee rewards and benefits.

Following a competitive pitch, Mongoose will represent the cinema chain in the UK and Ireland from the 1st August this year, after the team were able to demonstrate in-depth industry expertise and a proven record of generating revenue growth for Clients.

The Agency will provide tailored sales and marketing solutions alongside digital expertise to design, build and deliver a range of desktop and mobile applications to simplify the order process for Clients and the Employee Benefits market.

Cineworld and Picturehouse make up the largest cinema company in the UK with 128 state of the art sites. This new partnership will help maximise its exposure and presence across the B2B market.

The appointment is announced as the cinema industry currently plans to reopen in late July as COVID-19 measures begin to relax.

Jo Scully, Corporate Sales & Partnerships Manager at Cineworld said: “Cineworld has some very ambitious growth plans over the coming years and wanted to partner with a proactive and dynamic agency to help us to realise them. The Mongoose proposition fitted in perfectly with our own thoughts and we cannot wait for them to get started.”

David Pearson, Mongoose Promotion’s CEO, said: “We’re delighted to have been appointed by Cineworld which further cements Mongoose as the partnerships Agency of choice in the leisure sector. We’ve a great track record of identifying, delivering and managing solutions that maximise alternative revenue streams for our Clients. We are delighted to be working with the market leaders in UK cinema and look forward to developing a strong partnership over the coming years.”

“Our brief focuses on working with both existing Clients to maximise the mutual opportunity and also to develop new relationships. We’re excited to be working with Cineworld and Picturehouse to develop these new solutions and cannot wait to introduce them to the market.”

James Clifton, Group Chief Executive of MISSION, added: “Congratulations to the Mongoose Promotions team for this fantastic win, a testament to their in-depth understanding of the sector and proven track record in delivering brilliant results for Clients.”

Tags

#Marketing
#B2B
#promotions
#employeebenefits
#sales
#Cineworld