The Media Image

The Media Image (TMI) is a full service, performance media specialist built on the mantra of data, people, results. In 2018 we celebrated our 4th listing on the ‘The Sunday Times Hiscox Tech Track 100’ and a 1st listing in FT future UK 100.

LONDON, United Kingdom
Founded: 2008
Staff: 55
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Skills
Online Marketing
Paid Search
Social Media
Advertising & Media
PPC
Digital Marketing
digital strategy
SEO
Display
Programmatic

and 17 more

Clients
Avon
Smart Insurance
Keyholding Company
Grosvenor Casinos
MGM Resorts International
Interflora
Refinitiv
Thomson Reuters
Mecca
comeon Casino

and 34 more

Sector Experience
Fashion
Retail
Travel
Finance
b2b
Charities
Ecommerce
Branding
Online Dating
iGaming

and 5 more

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The Media Image Shortlisted For Our First Entry In The Festival Of Media Global Awards 2019.

4 April 2019 11:34am

TMI has made it through to the shortlist for the prestigious finals of the Festival of Media Global Awards at the very first attempt.

Group Account Director Rowan Kleij and his team were nominated in The Effectiveness Award category for their work on The Media Image and Interflora - Christmas 2018.

Kleij admits they faced formidable challenges during the campaign. “Our goal was to maximise the order volume obtained within strict CPA targets during a peak time of year,” he explained.

“As a very well known and respected player in the industry, Interflora had traditionally used top-of-the-page organic search results to cover off sales on brand search terms. It emerged that competitors were encroaching on some of this volume through paid ads so a strategic shift was made to bid on brand during the Christmas 2018 campaign.

Kleij went on: “Interflora extended us some leniency on CPA targets for Non-Brand, allowing us to push for a more prominent position in the SERPs over the vital Christmas Period, and this helped drive a sizeable uplift in generic order volume.

“Interflora’s proactivity, flexibility, and brilliant strategic contributions allowed for a robust collaboration that saw us dominate the ad auctions.

“With a newly-implemented Shopping campaign set up, we blew last year’s Christmas performance out of the water – netting a dramatic YoY uplift in order volume.”

Kleij and his team will have to wait until Wednesday, May 22, for the winners to be announced at an international awards ceremony at the Waldorf Cavalieri in Rome.

Fingers crossed guys!

Tags

awards
PPC
Festival of Media