TikTok Influencer Marketing: The Next Generation

Times are changing, and so are career paths and the working-class economy. If you ask your average Millenial or Gen Zer you would probably be surprised to learn that more than half of their generation is an aspiring influencer. According to CNBC Make It report, 72% of Millennials and Gen Zers follow influencers to learn about new brands, new products, new trends, for entertainment purposes, or even to get their ‘Monday motivation’ and inspiration fulfillment. That being said, marketing directors across major brands and companies realized the importance of paying social media influencers to leverage their audience by posting sponsored content on their social media.