Sony Music – Atrevete TikTok Campaign

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SONY Music Hired The Influencer Marketing Factory To Run An Influencer Marketing Campaign Focused On Promoting Nicky Jam X Sech Song, Atrévete, Across Spain, Argentina, And Italy

Our Solution

Influencers were contracted to create 1 TikTok video each.

Our agency selected 12 TikTok influencers with a cumulative reach of this activity that has been of 19.9M combined followers.

These 12 influencers reached a total of 8M of engaged users, 1.2M of likes, an average engagement rate of 6% and 10.3K user-generated videos.