How To Promote A Business On TikTok

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How to market in an era that people don’t like to be marketed to? This might pose a challenging question

Especially, with the over-saturation of the infamous ‘link in bio’ sponsored types of posts that have riddled our generation. People, now more than ever, are turned off by paid advertising on social media. The best way to target the newer generations, such as Gen Z, is by integrating the brand or product in an authentic and organic way, and what better way to do so than by creating original content and posting on TikTok.