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How to start advertising your small business online
August 3, 2021
When starting a small business, the aspect of creating your marketing campaign can be daunting. Traditional marketing methods, SEO, Social Media, Blogs and Email marketing can be overwhelming to know what it is, how it works and how to optimise each tool successfully. Also, not having the money to hire someone in the know-how just yet can be increasingly frustrating and make you feel stuck.
If you are looking for marketing tips, plans and strategies, be grateful that you have clicked on this page. Not only is digital marketing for small businesses our speciality, but we have also listed all the ways to advertise your small business effectively in the beginning stages of your business.
Start with the basics: The website
Every business needs a website to be successful—your aim is to get people to your website. While there are many techniques to do this once your customer is there, you need to have the information readily available to inform them of your business and entice them to secure a purchase.
A good website should reflect your brand’s character personality and answer questions a customer may have; it should answer the Who, what, where and why?
Get on Google
For your customer, google is the first place they will start when trying to find you. A Google My Business account lets you show up in search results when people are looking for you online. It’s also free, so for a small business, it's the perfect tool, as you keep a special eye on the marketing budget.
A Google My Business account ensures that when someone looks at your company up on Google Search and Google Maps, they find it. Once they do, your listing shows searches of where and how to visit your shop, whether you have a web or physical address.
Not only this, it gives you access to analytically data which allows you to monitor your performance effectively. You can also update your customers with ease; You can post updates to share that you’ve expanded services, temporarily closed, or fully reopened.
With your Google My Business Account set up, the work is not simply over. You need to ensure that Google notices your website.
Search engine optimisation sounds techy and complex (which is why they probably abbreviated it). SEO is a process of optimising your online content so that a search engine likes to show it as a top result for searches of a specific keyword. Consistency is key to SEO. Our tip for the best ways to ensure your getting the most out of your website is
Location, location location
While social media does not directly impact your local SEO, there are ways you can ensure and signal to google your business location and other search engines that will increase your visibility to your target audience.
Set up your business as a location on Facebook. This can ensure that users are tagging on their social media and again will amplify your visibility.
When describing your products and services, ensure that you are optimising your location. Ensure the place of your business listings, social media profiles, and website pages. Geographically-related keywords should be placed as often as possible in the titles, headers, image tags, body, and meta descriptions of your website to increase your local visibility.
Set up your socials
A strong social media presence is key; not only is it how you will interact with your customers; it’s how they will interact with each other.
However, maintaining a presence on social media is a lot of work. It’s easy to get excited over getting as many likes and followers as possible; however, you must plan your social media strategy. E.g. you could aim to acquire customers or raise your conversion rate, rather than simply racking up likes.
Pick the social media platforms that are right for your business, look for inspiration from your competitors, and see what works and what you want to improve for your own social media strategy. Each platform has a different audience. If you’re looking to target Gen Z, stick to Instagram and Tiktok; just don’t be scared to jump on trends and join the conversations.
Plan out your content; spontaneous posts are great, but if you rely on waking up and wondering what to post today, its just stress you don’t need. Not only are you wasting time having to brainstorm ideas, its time that could’ve been spent engaging with your audience from that upload. Look into an app that’s help schedule and plan your content for you, such as Planoly, buffer and sprout social.
Digital Marketing for a small business, as mentioned in the beginning, can be stressful and complicated, and as your business grows, there’s plenty more to learn (trust me). So if you need a hand or just some honest advice, reach out to us at The Good Marketer; we are more than happy to help steer you and your business in the right direction.