Global influencer agency of record for Dell

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In early 2020 we were appointed the influencer agency of record for Dell, working across multiple key business units and delivering content to both a B2C and B2B audience

Initially awarded the work in the US we now deliver all influencer activity for Dell across a variety of global markets including the UK, France and Germany. These campaigns require a detailed understanding of market maturity as well as local market cultural and linguistic nuances.

Objectives and strategy differ by market and business unit, however, the Goat team is structured to ensure consistency of communication, measurement and reporting at a global level, whilst working as part of an ‘all-agency’ team alongside the media and creative agency of record to deliver against ambitious goals.

Our activity ranges from long term ambassadors all the way through to specific short term activations, with content being created across Instagram, TikTok, YouTube, Twitch, LinkedIn, Facebook and Snapchat.

Globally to date we have...

Created 5,000+ pieces of content

Delivered over 450M+ impressions

Driven 550K+ clicks through to product landing pages

And, generated upwards of $1.5M worth of additional earned content