The Elephant Room

An audience led creative agency, helping brands engage new or lost audiences.

London, United Kingdom
Founded: 2017
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Skills

Creative
Creative & Production
Creative Agency
Creative Communications
Insight & Research

Clients

Converse
Make UK
National Trust
Uber
Global Student Accommodation
Dyson
Visit Britain
Prince's Trust
norton antivirus
Sector Experience
FMCG, Telecomms, Technology,
FMCG
Leisure & Tourism
Fashion
Beauty & Cosmetics
Sport and Leisure
Technology
Financial & Professional Services
Services
Charities

and 2 more

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National Trust Brand Campaign

The National Trust is one of the largest charities in the UK. Ask anyone in the UK and they’ll most likely be able to tell you about a day out they’ve had at a National Trust site. We helped The National Trust shift both internal and external perceptions that National Trust properties are more than a day out and that places really do matter.

Places matter

The National Trust was founded on the principle of preservation. However, that principle is not just about the preservation of physical buildings or landscapes, but preservation of the very essence of what special places mean to people. A deep and profound connection to a place drives a strong feeling of attachment to that place. By using real people’s stories we were able to share and reinforce the impact and benefits of place and the role the National Trusts play in preserving them.

These are the places that make us

We wanted to unlock people’s desire to care for a place by emotionally connecting them with the personal benefits they experience, and the impact that had on their lives. The Elephant Room worked with the National Trust to help their audience understand the benefits of place. Our first press campaign did just that. We featured three National Trust iconic backdrops and replayed people’s real stories in the body copy of those places, past present and future. In the radio, we weaved people's stories together to create a single narrative of all the joy that The National Trust places brings to it's members.

Please click here to listen to the radio on Soundcloud

Tags

National Trust
Brand / Advertising
Print
print advertising
Radio Campaign
Photography

Clients

National Trust