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Impact Rolls Out Series Of Events To Celebrate Black History Month In The US

by Julia Linehan

February 11, 2021

The global leader in Partnership Automation™ will also run a company-wide sponsored walk on 18 Feb, with $100 going into the donation pot for every 10,000 steps as it supports Black Girls Code and The CodeSpace Trust

London, UK, 11th February 2021: Impact, the global leader in Partnership Automation™, has embarked upon a carefully curated Black History Month programme of events, which involves a collection of activities globally, including philanthropic activity for its staff to get involved in.

This activity will see Impact donate to Black Girls Code and The CodeSpace Trust; two organisations which seek to make high quality tech education accessible to people typically under-represented in the industry, so that all can contribute to, and benefit from, the economic opportunities of technological innovation.

Cultural highlights of the programme include ten must-watch Black History documentaries; a history of 100 historically significant Black cultural icons; a look at singer, songwriter and activist, Miriam Makeba’s fascinating story; and a number of delicious recipes to celebrate Black History Month.

A key pillar of the activity is a company-wide sponsored walk on Thursday, 18 February. Teams will be using the app, Spotify podcasts, and sharing photos on Slack as they get involved. Steps will be counted towards donations, creating a tangible path for more global education and equal opportunities. For every 10,000 steps accumulated by the group, $100 goes into the donation pot.

“This is about more than just collecting donations; it is a visual representation of solidarity and decisive action. It will see our employees showing one another, their loved ones and the wider world, that we are united in our stance for diversity, equality and inclusion,” says Danielle Boutte, Director, DEI Events & Initiatives at the automation technology provider.

“This goes beyond just paying lip service to inclusivity. We know that technology today can break down barriers and help us to connect, globally, and we strive to help in this wider effort.”

Bharat Siyani, Global HR Director at partnership automation technology provider, Impact, adds: “It’s important to remember that this celebration is inclusive of history of people of colour across many lands. In its spirit, it encompasses the living contributions and cultures that have shaped our varied nations today. This is a time for every race to dedicate attention to these contributions and to learn more about how to stand with one another in solidarity. The past 12 months have been eventful in many ways, with one huge positive being the company – and, of course, the world’s – greater focus on diversity.”

For more information:

Julia Smith

Director of Communications, EMEA, Impact

About Impact

Impact is the global leader in Partnership Automation and catalyst for the new Partnership Economy. Impact accelerates enterprise growth by providing automation for the discovery and recruitment, contracting and payment, engagement, performance tracking, monitoring and protection, and optimization of all types of partnerships; including: affiliates, ambassadors, charities and nonprofits, mobile apps, premium publishers, social influencers, sponsorships, strategic business development partnerships and more. Impact’s Partnership Cloud™ SaaS platform manages over $50B in e-commerce sales and $2B in partnership payments, providing automation for the full partnership lifecycle, confident decision making and optimization through measurement and attribution and protection from fraud. Impact drives revenue growth for global enterprises such as Backcountry, Bass Pro Shops, Fanatics, Getty Images, Lenovo, Levi’s, Techstyle and Ticketmaster. Founded in Santa Barbara, CA in 2008, Impact has grown to over 500 employees and 1,100 clients worldwide. To learn more visit


Black History Month
Impact Platform
Partnership automation
partnership economy
Partnership marketing
Partnership Programme
Marketing & the marginalized
diversity equity inclusion
diversity in marketing