The Digital Voice

The Digital Voice is a B2B PR company for adtech and martech companies. We are the voice for clients including ​Impact, Adnami, Cavai, White Bullet Solutions, tmwi, Audience Store, Adverty, Brand Metrics, Inskin Media, Brand Champions and Covatic.

Kings Hill West Malling, United Kingdom
Founded: 2012
More

Skills

pr consultancy
PR
Content Creation/Management/Promotion
virtual experiences
Clients
Adverty
Adnami
tmwi
Audience Store
White Bullet Solutions
Cavai
Covatic
Brand Metrics
brand champions
InSkin

and 1 more

Sector Experience

AdTech
martech
Cyber Security
Advertising
Marketing
Public Relations
digital marketing
Less

This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on thedrum.com - Find out more

Cavai helps Barcelo.com to re-engage North American travellers with Caribbean destinations in the post-Covid era

by Julia Smith

June 8, 2021

Cavai’s conversational cloud helped the resort and hotel chain re-engage with its main market and reawaken desire for travel by delivering more effective, personalised advertising

London, UK, 8th June 2021: Cavai, the leading conversational advertising cloud has been collaborating with BMind, a strategic consultancy committed to enabling digital transformation, and its client Barceló, to drive phenomenal ROI on advertising projects without the need for third-party cookies, through its unique, conversational ad formats.

The challenge was to re-engage North American travellers to Barcelo.com’s Caribbean destinations in the post-Covid era.

Using Cavai’s proprietary technology, Cavai Cloud, allowed Barceló to design, build and serve dynamic conversations within interactive advertising formats across its entire programmatic ecosystem.

Cavai´s interactive formats invite consumers to engage in a two-way messaging-style dialogue; increasing time spent with the brand and creating a personalised micro-journey in addition to actionable insights for each customer.

All Cavai conversational display banners were served through Google DV360 and open programmatic. The format engaged the audience by inviting individuals to dream, once again, about travelling to a paradise destination. It started by asking the open question: “What are you dreaming of?”

Once the audience felt comfortable having a dialogue with the brand, the conversational format led them deeper into the sales funnel by asking about the best timing for their holiday stay in the Caribbean, for instance. Cavai’s conversational ads then centered the dialogue around destinations, with three top holiday sites being suggested; Punta Cana, Riviera Maya and Cancun.

Thanks to this conversational execution, Barceló successfully learned - through Cavai’s sophisticated Flow Analytics - what individuals want for their Caribbean visit; when they are planning to travel; and which destination they wish to go to. As the interactive ads are bot-safe by design, engagements were all true human interactions, available in real-time.

At the end of the conversation, people were presented the option to visit Barceló's website for more information. The engagement generated in the conversational ad was evident from the quality of the traffic coming to their website: Barecló observed a 10% decrease in bounce rate. Furthermore, the average session duration tripled and the pages viewed per session increased by an incredible 45%.

“The quality of the format and the final stage click-through to the landing page has led to low bounce rates and high conversions, all without the need for third-party data - and with user privacy respected at all times,” says BMind’s Jorge Marzal. “Cavai’s interactive formats do not rely on cookies - thereby providing an immediate solution to the multiple data complexities that brands and agencies need to navigate at this time, whilst also improving the quality of performance data via genuine, interaction-driven insights.”

Indeed, Barceló’s audiences spent up to 60 seconds within the branded conversation, whilst Barceló were able to understand, instantly, how potential customers were interacting; thereby enabling real-time creative optimisation, and using insights to inform future marketing and business efforts.

Manuel Martínez Rodríguez, Programmatic Activation Consultant at BMind, adds: “Asking people what they are interested in enables a personalised and positive brand experience, in which individuals feel respected and heard. People love to talk and interact, especially in these pandemic times. We all want to be heard. By enabling dialogue with brands, quality traffic improves and bounce rates diminish. In a respectful and privacy-guaranteed environment, people are guided through the sales funnel in a natural way. This has improved conversions and led to great results.”

Ruben Vinagre, Performance Marketing Manager at Barceló, adds: "Cavai’s solution has allowed us to interact with users in a novel way. In addition to having obtained valuable insights about individual interests and concerns, it has helped us to attract qualified users who advance through the booking process; something that does not always happen in formats that are not so focused on performance."

Steffen Svartberg, founder and CEO of Cavai, comments: “This is a great example of the ways in which conversational advertising can enable genuine creativity in a competitive marketplace. We are absolutely delighted to have helped Barceló - particularly at this time when consumers are carefully reacquainting themselves with travel. It comes as we see increasing numbers of brands wake up to the need to engage consumers in dialogue; responding respectfully and creatively to their needs in the moment.”

Cavai helps marketers deliver interactive, conversational formats in programmatic and social buys in the same way as they would normally deliver banners and video ads. Clients including BMW, Microsoft, Amazon, Volvo, Tesco and Unilever are experiencing massively increased ROI thanks to these non-interruptive and highly engaging ad formats which enable two-way conversation between consumers and brands.

The news of this collaboration leads on from the recent announcement that Cavai has partnered with Xaxis, further cementing Cavai as a leader in creative transformation and advertising cloud technology.

About Cavai

Cavai is the leading global conversational advertising cloud working closely with brands, publishers and agencies to enable conversational experiences through Cavai´s proprietary ad cloud technology.

Founded in 2018, Cavai helps marketers deliver conversational ad experiences in programmatic and social buys in the same way as they would normally deliver banners and video ads. Across Europe, Cavai clients including Microsoft, Amazon, Volvo, Tesco and Unilever are already experiencing 10 - 20X ROI through their conversational advertising campaigns. With offices across Oslo, Stockholm, Helsinki, Copenhagen, Amsterdam, Munich, Barcelona, London, New York, Seattle, Montreal and Singapore, Cavai supports leading global brands and publishers in conversational advertising.

For more information, contact the Cavai team at hello@cavai.com.

www.cavai.com

PR Contact

Julia Smith

Cavai PR Director

Julia@thedigitalvoice.co.uk

07799 894184

For more information

Steffen Svartberg, Founder & CEO Cavai

Email: steffen@cavai.com

Tags

barcelo
cavai
cavai cloud
Adtech
travel and tourism
conversational advertising
conversational commerce
digital
Digital Advertising
advertising