Jane Plan appoints The Clerkenwell Brothers for 2021 Brand Campaign

Jane Plan, the award-winning weight loss plan, has this week appointed The Clerkenwell Brothers to bring its new brand and latest programme to life with a standout through-the-line campaign for 2021

The independent, award-winning, full-service creative agency has been briefed to develop a 360 campaign for Jane Plan’s new weight loss programme due to be launched in the Spring. The campaign will appear across TV, print, digital and social media.

Jane Michell, Founder of Jane Plan, said: “Having worked with Antimony, a strategic innovation consultant, in 2020 to develop our new brand strategy and identity, we’ve been looking for a creative partner to develop a campaign platform that will bring it, and our new weight loss programme, to market in 2021. From our first meeting with The Clerkenwell Brothers, their creativity, understanding and enthusiasm for our brand shone through and we are excited to see their ideas come to fruition in the coming months.”

Nick Horowitz, Co-Founder of The Clerkenwell Brothers, said: “We’re thrilled to be working with Jane and the rest of her team. They’re on a mission to provide a proven healthy thinking philosophy, designed by experts, that nourishes, educates and supports customers to lose weight for good. It’s our job to bring that to life with a through the line campaign and we can’t wait to get started.”