An independent, award-winning creative studio that works across brand strategy, identity, packaging, content and digital-first advertising. Helping to launch new ideas and products into market, working with both challenger and more established brands.
Eat Free - New Identity and Brand Strategy by The Clerkenwell Brothers for Unruly Food
Founded by Jason Gibb (co-founder of Bread and Jam) and Segun Akinwoleola (founder of Gym Kitchen), Unruly Food is a 100% plant-based, 0% preachy company, producing alternative food products aimed at full-time plant munchers, part-time Flexi kids and animal-loving carnivores. The brand is guided by strong environmental values, and all Unruly Food products are soya free and GMO-free.
Led by the design essence of ‘free from constraints’ Unruly’s new brand positioning and identity is untamed and unconforming. A bold logo lock-up, a combination of type variants, an effervescent palette and beautiful layering create a feeling of food so riotously good it will blow your socks off.
Jason Gibb, co-founder of Unruly, continues: “Plant-based is a category that’s becoming super-saturated and noisy. So when we were looking for an agency to partner and bring our ideas to life we needed to find a team at the top of their game, creating original, edgy, and out-standing branding and positioning. We met numerous agencies but there was only one option as far as we were concerned- The Clerkenwell Brothers.
It’s just the start for us, but we couldn’t be happier with naming, positioning, tone and aesthetic clarity of our brand. The Clerkenwell Brother have breathed life into an idea which we are sure will have a big impact in the plant-based space. And the bonus has been working with a group of amazing people with whom we can build our business in the long term.”