Singapore Tourism - A Girl And Her Magic Binoculars by TBWA

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Singapore Tourism Board has launched a new film to inspire a spirit of exploration and curiosity among audiences, to encourage the rediscovery of a new side of Singapore

Using visual effects, the film communicates a magical, whimsical version of Singapore through the eyes of a little girl.

Through her home-made binoculars, the little girl sees a whole new universe coming to life, from floating super trees at Gardens by the Bay, dancing murals at Kampong Gelam, Tetris blocks floating in Chinatown, playful giant of the National Museum of Singapore, and bobbing cable-cars lining the skies of Sentosa.

The campaign was created by TBWA\Singapore, in collaboration with Argentine director Fernando Livschitz, famous for his surreal visual effects and dream-like films.

“It’s a world rich with fascinating stories and characters that are normally invisible to the naked eye, forcing us to relook at the Singapore we know in a fresher, unusual, and more captivating way,” said Peter Callaghan, Creative Director, TBWA\Singapore.

‘A Girl And Her Magic Binoculars’ is part of the SingapoRediscovers domestic campaign which launched in July this year.