ANZ – Olympic Support Band by TBWA\New Zealand

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Called the ANZ Support Band, the wearable device uses Bluetooth technology in a world first that brings athletes and fans within touching distance despite closed borders, social distancing and athlete bubbles

It's this lack of fan presence and the support they bring that has led to the decision by ANZ, with support from the New Zealand Olympic and Paralympic Teams, to open source the technology they’ve spent more than 18-months developing for the rest of the world to use.

The ANZ Support Band allows fans at home to send support to athletes in Tokyo by tapping their device or directly through the New Zealand Team app. A wearable innovation that bridges continents, athletes will receive the vibration of support via their own wristband.

“We’re all part of the global Olympic family and not having our friends and families with us will impact us all – whether we’re representing New Zealand or any one of the world’s 206 Olympic nations,” says Kereyn Smith, CEO and Secretary General of the NZ Olympic Team.“Wherever they are from, athletes have worked incredibly hard to get to Tokyo and to be expected to perform without the physical presence of loved ones and fans will be tough, so we’re grateful to be able to provide a way for them to still feel the support they deserve.”

Taking place in Tokyo, Japan, from 23 July 2021, this year’s highly anticipated Olympic and Paralympic Games will look very different. With COVID-19 limiting audiences and travel to an event that historically attracts thousands.

“In Tokyo, all national teams will be facing the same challenges and we know the difference the support from fans and loved ones can make,” says Antonia Watson, CEO of ANZ New Zealand. “This is why we wanted to make sure athletes wherever they are from could still receive that support and fans could show their teams they are right behind them even though they may not be there physically. This is why we’re opening up the technology behind the ANZ Support Band.”

The technology has been closely developed with the input from a number of current Olympians and Paralympian’s.

This includes sprint cyclist and Rio Silver medalist Sam Webster, competing in his second games he is already anticipating just how different the atmosphere at this year’s Olympics will be.

“As an athlete, you thrive off the energy a crowd can bring. Without that support its tough, I love the fact we are giving away this incredible technology so my fellow athletes from around the globe have the chance to feel their fans' support too” says Sam.

Echoing this sentiment, Paralympian Jesse Reynolds says the support band has added an element of excitement to the upcoming games.

“While I won’t be getting a physical high-five from fans, this technology will make me feel closer to home. I can’t wait to get in the pool and do New Zealand proud.”

Olympic Associations around the world are encouraged to get in touch as soon as they can to get the technology underway and ensure their athletes can be supported from afar.