Toshiba TEC

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Technological innovation and world-class performance run right through the heart of Toshiba TEC

So naturally, as the Commonwealth Games were coming up, Toshiba TEC saw a great sponsorship opportunity to align and showcase their core values.

INSIGHTSUCCESS IS A TEAM EFFORT.

Toshiba TEC do more than just sell IT solutions and office equipment; the technological innovation and support they provide contributes directly to their clients' successes. So Toshiba TEC are a real behind-the-scenes hero.

IDEACHAMPION THE UNSUNG HEROES.

We drew parallels between Toshiba TEC and every trainer, tactician, nutritionist and therapist who helped athletes to reach the medal podium. The campaign framed athletes' bodies as windows – exposing the experts, strategies, and technology underlying their sporting successes. And in doing so, we gave a voice to the unsung heroes.

IMPACTA WINNING PERFORMANCE FROM TOSHIBA TEC.

Toshiba TEC kicked off at the Commonwealth Games with great success. Clients were treated to a fully immersive experience through branded hospitality programmes, game guides, ticket presenters and gifts. For the first time in the organisation’s history, a single event rallied every employee together for team Toshiba TEC.