Historic Scotland

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Having created a Sales App for the team at Historic Scotland, we turned our attention to the visitors of Historic Scotland sites in a further effort to boost Scottish tourism

INSIGHTA REAL DEMAND.

Half of the population use their mobiles for maps and activity search, and over 80% of people spend their mobile time using apps rather than websites.

IDEAHISTORIC SITES GO MOBILE.

So we developed a Consumer App to inspire, inform and engage; it’s filled with interesting content about Historic Scotland sites and offers people the opportunity to plan their days out on the go.

IMPACTSALES PERFORMANCE TO GO DOWN IN HISTORY.

The Consumer App reached its annual target of 15,000 downloads within six months, with usage time and page views well above the market average.