Tangent

Design. Engineer. Optimise.

London, United Kingdom
Founded: 2001
Staff: 90
More
Skills
CRO
Customer Experience
UX Design
Data Analysis
Product Development
service design
Chatbots
Insights and Strategy
Digital Products & Services
Data Strategy

and 6 more

Clients
SKY
Freesat
SAP
UK Power Networks
Taylor Wessing
Peak ai
Decibel
Wolseley
Egis
LCCI

and 4 more

Sector Experience

Utilities
Membership Organisations
b2b
Law
Technology
FMCG
Fashion and Beauty
Travel & Hospitality
Financial & Professional Services
Property
Less

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Get your free CRO playbook to boost your conversion rate

by Oliver Green

June 16, 2021

Whilst we don’t really believe in the term ‘growth hacking’ here at Tangent, we are confident that every business can boost its conversion rate through some quick wins.

They don’t need to be complicated either - but they do need to be grounded in evidence. At Tangent, our growth team views CRO through the lens of hard data and behavioural science. Put more simply, this means we use the study of how people behave to help businesses influence their web user.

It isn’t just how we want people to behave (or how they claim to, either), but how they actually behave. We base our CRO plays on behavioural biases identified from thousands of experiments by the world’s leading psychologists, and bring it into the digital world with recommendations of how you can use it on your site. From preventing choice paralysis to making your users feel like they are getting a fair deal, there's something for every business to learn if online is a key sales channel.

We’ve condensed all of this research into our CRO Playbook - download it for free for 10 hacks to boost your conversion rate.

These behavioural science principles mean that our CRO plays are going to be a pretty relevant topic for anyone wanting to influence their web user.

We did our homework too. To create our CRO Playbook, we partnered with behavioural science expert and author of The Choice Factory, Richard Shotton, to sift through decades of psychological research. We then broke down these seminal studies and analysed the results to give you clear actions to make on your site today.

The result? A digestible play-by-play guide of 10 behaviour hacks you can use to boost your conversion rate.

There really are no tricks here - just evidence. Download it for free here.

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