Tangent

Design. Engineer. Optimise.

London, United Kingdom
Founded: 2001
Staff: 90
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Skills
CRO
Customer Experience
UX Design
Data Analysis
Product Development
service design
Chatbots
Insights and Strategy
Digital Products & Services
Data Strategy

and 6 more

Clients
SKY
Freesat
SAP
UK Power Networks
Taylor Wessing
Peak ai
Decibel
Wolseley
Egis
LCCI

and 4 more

Sector Experience

Utilities
Membership Organisations
b2b
Law
Technology
FMCG
Fashion and Beauty
Travel & Hospitality
Financial & Professional Services
Property
Less

Peak AI

by Oliver Green

AI is powering the world’s smartest companies to drive growth, increase profitability, and improve efficiencies. But how do you bring such a complex proposition to life?

AI is a difficult and sometimes overwhelming topic that can unlock huge opportunities within businesses, but can be tricky to properly understand. Peak AI make AI accessible and results-driven, giving their clients everything they need to succeed with AI. They asked Tangent to help them refresh and modernise their brand and digital estate to help convey the core message; they make AI easy.

The Peak AI brand had remained the same since the company was founded, and it was felt that it no longer reflected the global technology company it has become. The new brand look and feel is based around bold geometric forms that illustrate Peak AI's connected solutions and the numerous ways it uses data to power business. We also overhauled the colour palette, typography and photographic approach, developing a look and feel that is more bold and dynamic, but retains the human touch that Peak AI offer their customers.

Read more here

Tags

Web design
UX
UX / UI Design
UX Design
UI Design
UI
Research

Clients

Peak ai