Designing a personalised and empathetic app for charity Tommy’s
As the largest charity funding research into the causes of stillbirth, miscarriage and premature birth, Tommy’s provides information for parents-to-be to empower and support them throughout their pregnancy journey. With 60,000 babies born prematurely each year in the UK, it's an important topic that causes extreme trauma, anxiety and uncertainty for many parents.
Tommy’s had an app that, whilst fit for purpose some years ago, was in need of a complete redevelopment. Working with a tight budget in the third sector, this was a unique opportunity for us to design and build an app that could truly make a positive impact on people's lives by providing useful, practical and emotional support. From a commercial perspective, the app would also support a donation user journey that is crucial to making the work Tommy’s does possible.
We’re now working with Tommy’s on a digital product campaign in partnership with M&S. Stay tuned!