Tangent

A Digital Agency that makes potential possible.

London, United Kingdom
Founded: 2001
Staff: 100
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Skills
CRO
Customer Experience
UX Design
Data Analysis
Product Development
service design
Chatbots
Insights and Strategy
Digital Products & Services
Data Strategy

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Clients
Microsoft
SKY
Carlsberg
Freesat
SAP
UK Power Networks
PepsiCo
NET A PORTER
Taylor Wessing
Peak ai

and 5 more

Sector Experience

Utilities
Membership Organisations
b2b
Law
Technology
FMCG
Fashion and Beauty
Travel & Hospitality
Financial & Professional Services
Property
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Taylor Wessing IPC

International Partner Conference (IPC) Branding.

Tangent has been appointed to deliver the global brand strategy and visual roll out for Taylor Wessing beginning in 2019. Prior to this Taylor Wessing asked us to develop the visual language for their 2018 International partner conference held in Lisbon. This event which occurs every 18 months is used to communicate the firms’ strategy for the following 2 years.

It was felt that the current Taylor Wessing brand was looking tired, dated and not representative of the strategic direction being delivered at the conference. We had to create an ownable and exciting new identity within 4 weeks, whilst managing multiple busy stakeholders within Taylor Wessing.

The IPC was seen as a great opportunity to test some of our initial creative concepts for the wider Taylor Wessing brand piece. Utilising this internal conference, allowed us to engage directly with global stakeholder's, receiving feedback through face-to-face discussions.

We provided the IPC with a coherent and consistent branded stand-alone identity for the first time since the creation of Taylor Wessing in 2002. The outcome resulted in overwhelming positive response to our IPC brand work and has given us the confidence to move ahead with our vision for Taylor Wessing in 2019.

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Tags

professaional services
B2B
Design
re-brand
refresh

Clients

Taylor Wessing