REED
by Oliver Green
How we got a digital campaign to market in 8 days.
The current pandemic has shattered lives all across the country in a host of different ways. For millions of workers, the impact of this pandemic has sometimes meant job cuts, furloughing or pay cuts- and a definite sense of uncertainty.
The employment and recruitment company REED quickly identified what this meant for the job market and the economy as a whole. With unemployment numbers going up, and new job opportunities going down, REED decided to launch a campaign to #KeepBritainWorking. But they needed to act fast.