Talon

Talon Outdoor is a truly independent Out of Home media specialist and a significant player in the Out of Home agency sector with a focus on delivering smarter, creative, technology-led and integrated OOH communications.

London, United Kingdom
Founded: 2013
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Skills

planning
Creative Services
Insight
AdTech
Global Communications
Strategy
investment
Client Services
out of home

Clients

PHD
OMD
Omnicom, WPP, Havas,
AMS Media Group
JAA
Havas Media
Goodstuff
Ptarmigan Media
Republic of Media

Sector Experience

Advertising
Out of Home
Outdoor Activities
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#SendingLove across the Globe in the World’s Largest User Generated Digital Out of Home Campaign

by Lisa Portman

User-generated messages of love and unity are being displayed on digital Out of Home screens worldwide with social media amplification ensuring the messages are also seen by millions - at home.

Today, Talon Outdoor launched “#SendingLove” a new global initiative to promote messages of love that unite communities all over the world during the fight against the effects of COVID-19. The socially enabled DOOH campaign is facilitated by The World Out of Home Organization (WOO) and many of its member organisations and runs on advertising space donated by over 70 media owners across 153 cities making it the biggest User-Generated-Content campaign ever to run on digital Out of Home.

Created by Grand Visual, the campaign encourages participants to send love to those in places they cannot travel to, by getting creative with the heart-hand symbol and uploading their pictures and locations to www.sending love.to. Participants are then invited to donate to the global COVID-19 Solidarity Response Fund before receiving a photo of their picture playing on-screen in their chosen city to share with friends and family across social channels.

Tags

ooh
DOOH
ugc

Clients

World Out of Home Organisation