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Tag partners with Little Rocket, John Burgess appointed as First Nations Director

March 21, 2022

Tag, the world’s largest global independent end-to-end marketing production company is partnering with First Nations owned advertising and creative agency Little Rocket, to collaborate on projects relating to Australia’s Aboriginal and Torres Strait Islander community.

Little Rocket is a full service strategic and creative agency, passionate about delivering quality marketing, communications, and creative services across a variety of disciplines and mediums. Owned by proud Gurindji man John Burgess, the agency is built on a value set designed to give back to the community and create pathways for Indigenous talent.

John has been appointed First Nations Director for Tag, offering strategic insight and direction to projects and initiatives related to First Nations people. This will include an enhanced education for Tag and its client base on First Nations history and values, as well as helping to deliver a collaborative mentoring programme to strengthen and nurture Indigenous creative talent.

The partnership between the two agencies is mutually beneficial, allowing for Little Rocket to increase the scale of its projects while Tag will benefit from John’s cultural knowledge and perspective on a variety of initiatives, including the undertaking of Tag’s Reconciliation Action Plan.

On accepting the First Nations Director role, John said: “I’m proud to be working with such a dynamic group that has the ability to amplify the voice and expression of First Nations Australians to make a real impact.”

Trent Agnew, Managing Director ANZ commented on the partnership: “We are looking forward to partnering with Little Rocket to lead our industry in value creation for First Nation businesses. We are excited to work with incredibly talented and creative First Nations Australians while ensuring our global client base has access to important cultural consultation where necessary.”

To add to the alliance, John and Trent’s team have engaged Karen Milward Consulting to assist in navigating the Tag team through their RAP journey to enhance cultural understanding and application throughout its executive and key working groups.

The partnership is an important step in Tag’s goal to become a more diverse, equitable and inclusive business for creative talent across the globe. Since becoming a participant of the UN Global Compact in 2020, Tag has made continual progress in supporting the Ten Principles of the United Nations Global compact in the areas of human rights, labour, environment, and anti-corruption.

About Tag

Tag is one of the leading end-to-end global creative production and sourcing partners for brands and agencies. As production and sourcing specialists, we offer a complementary skillset to in-house teams and advertising agencies to bring to life, extend and deploy creative ideas. As client partners, we bring a consultative and collaborative approach to developing bespoke solutions for unique needs. We balance pragmatism and imagination, supported by market-leading technology to drive efficiency, speed and transparency.

As the world leader in this field, we have an unrivalled global presence as well as a versatile range of service models – ranging from fully in-house to off-shore and a variety of hybrid models.

About Little Rocket

Little Rocket is an Indigenous-owned creative agency delivering marketing services across a broad range of disciplines and mediums. Our passionate and diverse team provides full-service marketing solutions, from strategic consulting through to design and execution. Little Rocket brings our clients’ dreaming to life through close collaboration, creative insight and in-depth understanding of project objectives and market trends. Our approach is based on a commitment to observe and learn from our natural environment and to celebrate diversity in all its forms.

For comment, please contact:

Trent Agnew | trent.agnew@tagww.com | +61 (0) 438 399 170

John Burgess | john@littlerocket.com.au | +61 (0) 406 092 421

For more information, visit:




Little Rocket