This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on thedrum.com - Find out more
Tag further expands APAC footprint, opening in Vietnam
March 21, 2022
Tag, the leading global creative production and sourcing partner to brands and agencies, has announced its expansion into Vietnam with the recent opening of their new office in Ho Chi Minh City. To support this market expansion, Tag has appointed industry veteran Brown Smiley as General Manager, Vietnam.
Tag’s expertise in content creation and marketing execution will enable the business to support local, regional, and global brands across the entire marketing ecosystem. The Vietnam office will also act as a creative hub to service select clients and projects across the region.
As part of this expansion, Tag has appointed two new key team members in Vietnam. Brown Smiley has been brought on board to lead Tag’s growth in the market. With over 25 years of industry experience, Brown has held senior management roles in Vietnam for both agencies and brands. Prior to joining Tag, Brown was Managing Director of WPP-owned Geometry Global. Ramon Calibara has also been appointed as Creative Director, bringing over 20 years of creative agency experience to the business. With experience spanning creative direction, creative development and strategic planning, Ramon will drive Tag’s creative excellence in the market. Tag Vietnam has also appointed a Strategic Sourcing Manager to drive the market’s ambition to become a regional and global sourcing hub.
Since its opening, Tag Vietnam has experienced rapid growth, with the team already having won projects for clients in Vietnam, Singapore, Hong Kong, Australia and New Zealand. Following Tag’s acquisition of eCommerce agency MoniMedia late last year, the MoniMedia Vietnam team have now fully integrated into the new Tag Vietnam office, allowing Tag to better support clients with full digital development and ecommerce services.
Toby Codrington, CEO – APAC at Tag said, “We are excited to expand our footprint in APAC with this market expansion. It’s important for us to be on the ground to support our existing clients in Vietnam, while we look forward to further growing our relationships with both local and regional brands and increasing our ability to serve clients through our regional hubs.”
Brown Smiley, General Manager – Vietnam at Tag said, “I am excited to join Tag as they expand into the Vietnam market, and am looking forward to helping connect Tag’s creative production and sourcing expertise with local clients to drive quality, consistency and value at every stage of the marketing production process. I strongly believe that the expertise and efficiencies offered by a global agency coupled with local culture and language understanding will prove invaluable for brands.”