Supercharge

We are your digital innovation partner to turn disruption into an opportunity. We create digital strategies, delightful interfaces and robust software.

London, United Kingdom
Founded: 2010
Staff: 125
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Skills
Consultancy
Development & Build
User Experience Design
User Experience Research
User Interface Design
Digital innovation
Digital Strategy.
Mobile App Development
Mobile Software Development
Software Development

and 6 more

Clients
KODAK
IAG
Delivery Hero
Zenobe
Ferratum
BTPN
Santander
OTP
Telenor
Vodafone

and 4 more

Sector Experience

Healthcare
Telecommunications
Fintech
Property
Ecommerce
Energy & utilities
Food Technology
IoT
Education
Business to Business
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Doubling Order Volume On Mobile - Supercharge

by Reka Kosik

Challenge:

Netpincér is the Hungarian member of Delivery Hero, the world’s biggest food delivery service. They wanted to supercharge the mobile food ordering experience with a new application. For this challenge, they partnered with our team to lead the co-innovation project. Their team brought their industry knowledge to the table and we did the same with our product design and development expertise, which proved to be the perfect match.

Feeling hungry and angry goes hand-in-hand. From a user experience point of view, this means that hangry customers are exposed to elevated stress when ordering food, so any glitch in the experience can turn the rumbling in their stomach into an emotional storm.

Solution:

Our goal was to create a flow that helps hungry users make quick and smart decisions without jumping through any unnecessary hoops. To make sure the journey goes without any emotional hitch we continuously interviewed hungry customers to validate each and every step. We integrated this continuous user testing with the best practices and international benchmarks of the Delivery Hero app family to systematically eliminate even the slightest bump in the flow.

As a result, we came up with a mobile application which has a brief and dynamic flow aimed at one thing: making the whole food ordering procedure as quick as possible for hangry users.

Results:

By shifting the e-commerce engine into the next gear with its freshly designed and developed mobile application, the company has grown year on year orders 100% on mobile, while making food ordering on-the-go a pleasant and efficient experience for millions.

As a result of all our design and development efforts we halved ordering times, doubled the YoY mobile order volume and got our client into the TOP3 in terms of the group member’s conversation rates globally. We also managed to make customers happy: the streamlined ordering process resonated extremely well with the user base, elevating the reviews of the app to a solid 4.7 and 4.5 on iOS and Android respectively.

For details, check out our in-depth case study.

Tags

User Experience Design
digital strategy
conversion rate optimisation
product design
Mobile App Development
Customer Journey
Usability Testing
Mobile Usability
User Interface Design (UI)
software development
Mobile App Design
Product Development

Clients

Delivery Hero