Doubling Order Volume On Mobile - Supercharge

Challenge:

Netpincér is the Hungarian member of Delivery Hero, the world’s biggest food delivery service. They wanted to supercharge the mobile food ordering experience with a new application. For this challenge, they partnered with our team to lead the co-innovation project. Their team brought their industry knowledge to the table and we did the same with our product design and development expertise, which proved to be the perfect match.

Feeling hungry and angry goes hand-in-hand. From a user experience point of view, this means that hangry customers are exposed to elevated stress when ordering food, so any glitch in the experience can turn the rumbling in their stomach into an emotional storm.

Solution:

Our goal was to create a flow that helps hungry users make quick and smart decisions without jumping through any unnecessary hoops. To make sure the journey goes without any emotional hitch we continuously interviewed hungry customers to validate each and every step. We integrated this continuous user testing with the best practices and international benchmarks of the Delivery Hero app family to systematically eliminate even the slightest bump in the flow.

As a result, we came up with a mobile application which has a brief and dynamic flow aimed at one thing: making the whole food ordering procedure as quick as possible for hangry users.

Results:

By shifting the e-commerce engine into the next gear with its freshly designed and developed mobile application, the company has grown year on year orders 100% on mobile, while making food ordering on-the-go a pleasant and efficient experience for millions.

As a result of all our design and development efforts we halved ordering times, doubled the YoY mobile order volume and got our client into the TOP3 in terms of the group member’s conversation rates globally. We also managed to make customers happy: the streamlined ordering process resonated extremely well with the user base, elevating the reviews of the app to a solid 4.7 and 4.5 on iOS and Android respectively.

For details, check out our in-depth case study.