Stir PR

Stir is a PR agency, which launches, builds, repairs and protects brands through the art of advocacy.

London, United Kingdom
Founded: 2011
Staff: 20
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Skills
Consumer Public Relations
Influencer Relations
Influencer marketing
media relations
Content Creation
events
Experiential
brand partnerships
Social Media
Integrated Communications

and 1 more

Clients

Nestlé Waters
Nestlé Purina
Heineken
Brown Forman
Berry Bros. & Rudd
Nestlé UK

Sector Experience

Food & Drink
Lifestyle
Consumer
Luxury
Consumer goods
Retail
FMCG
Less

Delivering a brand refresh to reach a younger crowd for Perrier

The Challenge

Relaunch the Perrier masterbrand alongside the introduction of two new flavours. Raise awareness of Perrier’s convivial brand personality.

Solution

Identifying a contradiction in the audiences behaviour – cleanliving play-hards, drinking jaeger bombs one night and chanting at bikram the next – Stir created a campaign that played to both interest. The Perrier ‘Pique-Nique’ was created, an immersive event serving up extraordinary eccentricities from Perrier mock & cocktails, picnic hampers by the Meringue Girls and performances by Wanderlust.

The event was supported with a multifaceted BTL comms plan, sending influencers their very own Perrier Pique-Nique hampers, sampling at key locations for our audience and a product placement campaign to ensure the new product appear on page.

Impact

35+ media (including Stylist, Vogue, BuzzFeed) and influencers attended (LDN Diaries, Liberty London Girl…) joining 350 paying members of the public.

30 pieces of Perrier product placement coverage and 10 pieces of listings press – including Fabulous, The Evening Standard, Food & Travel .

11 sampling partners, from bars to spas (Boom Cycle to WeWork).

Tags

PR
PR Campaign
Consumer PR
Influencers
Immersive Events

Clients

Perrier