This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on thedrum.com - Find out more
Stein IAS scoops nine awards, including four 'Top Awards', at the ANA B2 Awards
May 30, 2022
Stein IAS has claimed nine awards, including a phenomenal four “Top Awards,” at the internationally renowned ANA Business Marketing B2 Awards. The B2 Awards were presented on May 24, during the annual 2022 ANA Masters of B2B Marketing Conference in Scottsdale, Arizona.
In addition to five category awards, Stein IAS completed a sweep of the four B2 “Top Awards.” These included Golds for ‘Multi-Year Impact’ and ‘Industry Sector Spotlight’, a Gold for ‘Marketer of the Year’ (for its client Lexmark) and a Bronze for ‘Agency of the Year’.
Jeremy Cochran, President, Americas, commented, “We are incredibly proud that our dedication to the advancement of B2B marketing has been acknowledged by the industry leaders who judge the B2 Awards. It’s strong validation of our market position as the B2B Originals – the first and foremost global brand-to-demand agency for the world’s B2B enterprises.”
With Sven Dellegnolo, Senior Director Global Revenue Marketing at Lexmark, collecting Gold for ‘Marketer of the Year’, Cochran added, “Lexmark has totally transformed its enterprise marketing, implementing a digitally driven Growth Engine and launching a provocative brand narrative: that companies’ digital transformations inevitably fall short without print transformation. Lexmark has redefined the marketing and sales relationship, ignited extraordinary pipeline expansion, and set the stage for Lexmark’s broader evolution into the IoT space.”
Stein IAS’ B2 Awards Agency of the Year was its ninth in 12 years, which is unprecedented at The B2 Awards.
The ANA B2 Awards recognize marketing excellence in the global B2B sector, with entries received this year from agencies and brands the world over.