Over the course of a few years, advent calendars have gone from niche add-ons to vital fixtures of festive product lines. The consumer appeal is clear – a month of indulgence, trial of products that might be prohibitively expensive to buy individually, a great pre-Christmas “bonus gift”.
For brands, the advent calendar is an opportunity to extend Christmas gifting, generate and maximise share of consumer spend. There’s also another perk; positioning your brand top of mind with shoppers across their seasonal spending, at an otherwise expensive and competitive time for advertising and PR. Last year, Harper’s Bazaar presented “an exclusive first look” at one calendar as they would a preview of an A-list designer’s spring collection. It was soon featured by Marie Claire, Cosmopolitan, Heart, Yahoo, Daily Mail, Metro, Elle, an extensive list of bloggers and vloggers.
With influencers in particular, there’s potential to make a splash through unique, personalised calendars that would be financially or logistically impossible to take to the mass market – but which can embody the brand’s positioning and drive purchase interest across the line.
For eCommerce, photorealistic visualisation empowers brands to show all that off online, as they would in-store. With many shoppers usually loyal to physical retail moving over to online and mobile, the pressure to optimise digital retail is now greater than ever.
To design, develop, deliver and successfully launch such specialised and premium products in a few short months is complex. But it can be done, and can result in record-breaking sales, as with our advent calendar for No7 last year.
We're show-stopping advent calendars and seasonal gift packs. Our unique end-to-end solution encompasses every step from creative and structural design to product visualisation for eCommerce. Balancing a premium feel with attention to sustainability is considered at each step.
Honed over the course of partnerships with the likes of L’Occitane, Clarins and Boots, our approach is always tailored to individual client needs.