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Space & Time launches Precision Press to mitigate impact of cookie deprecation
November 18, 2021
Growth marketing agency Space & Time is announcing the launch of Precision Press, a product that offers advertisers access to programmatic inventory across premium titles as well as national and local press.
Leveraging the targeting opportunities provided by first-party publisher data, Precision Press comes in response to the demise of third-party tracking cookies and is delivered alongside Space & Time’s existing PrecisionM product which offers hyperlocal targeting. Both products are designed to drive regional excellence at a national scale.
Partnering with premium publishers and a number of tech providers, Space & Time’s product combines customised contextual targeting with scale to provide an optimum solution to clients.
Eliette Cremer, programmatic lead at Space & Time, comments: “As we head towards a cookieless future, it’s those brands that are exploring new ways of targeting core audiences today that will have the competitive advantage in the future. With Precision Press, we believe the combination of using first-party data alongside hyperlocal targeting provides advertisers with an ideal solution, enabling them to remain relevant in an ever-evolving media landscape.”