Space & Time

We are Space & Time. An independent media agency. With expertise spanning PPC, Social Media, SEO, Programmatic, Content and Traditional Media and with unrivalled client service, we put you first. We go beyond the expected. We call it media & beyond.

London, United Kingdom
Founded: 2000
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Skills

Media Buying & Planning
PPC
Digital
Digital Media
social
Programmatic
SEO
Clients
Anchor Hanover Group
Avant Homes
Berkeley Group
Bloor Homes
Crest Nicholson
CALA Homes
Caffè Nero
Countryside Properties
Dandara
Elan Homes

and 14 more

Sector Experience

Charity
Property
Retail
Leisure & Tourism
Health & Pharmacy
Business Services
Higher Education
FMCG
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Reducing plastic by driving sales for OceanSaver

by Megan MacDonald

What was our brief?

OceanSaver had secured in-store listings across the UK, however on a limited distribution and 30-day trial basis. As a result achieving significant and immediate brand engagement and retail sales was critical to securing permanent listings.

To do so the campaign would need to both educate and provoke a fundamental shift in consumer behaviour towards rebuying other ‘eco-friendly’ cleaning products to reusing old plastic bottles with OceanSaver’s eco-drops.

How did we respond?

Space & Time's award-winning digital strategy would prove key to achieving these objectives. With multiple variables to both consider and respond to such as store location, channel, and audience segment, a holistic, omni-channel approach would be essential.

Extensive research was conducted via our research and insights team, identifying Facebook, Instagram and PPC (Shopping and Search) as channels which indexed highly against the target audience. Subsequently these core channels formed the pillars for generating prospecting traffic to build retargeting segments.

For Facebook and Instagram, we built our campaigns to take advantage of Facebook's powerful machine learning capabilities equating to a simplified campaign structure utilising auto-placements and dynamic creative.

For PPC, we identified an opportunity to leverage OceanSaver's Shopify feed, and built out our Shopping campaigns with direct purchase opportunities coupled with Google’s machine learning to apply SMART bidding strategies for our search campaigns to deliver optimum performance.

This was then augmented with PrecisionM - Space & Time's proprietary mobile display technology, audiences were geo-targeted with tailored messaging to deliver footfall to participating stores. From an ROI perspective this allowed direct attribution on influencing shopper footfall in line with store sales uplift.

Critically, the omni-channel approach to our digital performance media provided the agility with channel budget throughout the campaign. As a result, spend remained fluid, continually driven towards the channel mix able to deliver the highest possible ROAS.

The results

In-store footfall increased by 200% amongst the campaign audience

2.8 ROAS for online sales

243% uplift in month on month web visits

How did we go beyond?

Two additional mobile first creatives were provided free of charge, critical to leveraging the PrecisionM mobile display.

In addition bespoke research and insights reports were commissioned exploring The Green Household Care category using both TGI and Mintel at no additional cost.

Tags

Highlight Key Product Benefit
Product Launch/Re-launch
Sales Value Gain
Digital
Digital Planning and Buying
Media planning and buying

Clients

Ocean Saver