Southpaw

We are a strategic creative agency that uses the science of emotion to build brands. We use behavioural science and effectiveness research methods in order to deliver creativity that will have high emotional impact on behalf of our clients.

Tunbridge Wells, United Kingdom
Founded: 1970
Staff: 60
More

Skills

Media Buying & Planning
Full Service Agency
Campaign Planning
Digital
Intergrated Campaigns
Creative
Clients
Miller Genuine Draft
SAB Miller
St Stefanus
Baskin-Robbins
Honda Motor Europe - Automobiles
Honda Motor Europe - Motorcycles
Honda Motor Europe - Power Equipment
Suzuki GB Motorcycles
Callaway Golf UK
Autoglym

and 6 more

Sector Experience
Automotive
Business to Business
Cosmetic / Beauty
FMCG
Food & Drink
Healthcare
Leisure
Media
Retail
Sport

and 1 more

Less

Southpaw launches Honda Power Products first multi-channel campaign

by Olivia dAlbertanson

Honda Power Products has launched a multi-channel advertising campaign to support the launch of its new lawn and garden cordless range.

The campaign conveys the long-lasting power of the Honda cordless products, that also celebrates the energy and passion of the gardeners that use them. The work launched across Europe in March and will run across digital, OOH, press, in-store and at events.

The creative work aims to focus on people, different environments, terrains, weather conditions and times of the day, that the new cordless range can be used. The tagline; ‘Power that lasts – for the gardener that just keeps on going’ has been developed to highlight the enduring power of the Honda products and the gardeners themselves.

The campaign launches with a 60’ hero film, as well as 30’, 15’ and 6’ cut downs for social. In total 206 assets were produced for nine key markets across Europe, with further markets expected to roll out the campaign throughout the rest of 2020.

Tags

Honda
Power Equipment
Cordless

Clients

Honda