Southpaw

We are a strategic creative agency that uses the science of emotion to build brands. We use behavioural science and effectiveness research methods in order to deliver creativity that will have high emotional impact on behalf of our clients.

Tunbridge Wells, United Kingdom
Founded: 1970
Staff: 60
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Skills

Media Buying & Planning
Full Service Agency
Campaign Planning
Digital
Intergrated Campaigns
Creative
Clients
Miller Genuine Draft
SAB Miller
St Stefanus
Baskin-Robbins
Honda Motor Europe - Automobiles
Honda Motor Europe - Motorcycles
Honda Motor Europe - Power Equipment
Suzuki GB Motorcycles
Callaway Golf UK
Autoglym

and 6 more

Sector Experience
Automotive
Business to Business
Cosmetic / Beauty
FMCG
Food & Drink
Healthcare
Leisure
Media
Retail
Sport

and 1 more

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Southpaw launches ghd’s global ‘Pink’ campaign for cancer charities worldwide

by Claire Ashdown

ghd and creative agency Southpaw have launched the styling brand’s 15th annual ‘Pink’ campaign, in partnership with cancer charities worldwide.

This year’s emotive campaign features tattoo artist David Allen, who has spent 10 years working with breast cancer survivors to create tattoos that conceal mastectomy scars. The work will feature women who have had mastectomy tattoos by David, and how having these artworks has made them feel - with the tagline: ‘My tattoo, my story’.

David’s designs have been displayed at MoMa in New York - and appear on this year’s limited edition ghd platinum+ and ghd gold® styler. As part of the campaign, £10 from every styler sold will go to cancer charities around the world. Breast Cancer Now is the appointed charity for the UK.

Southpaw is handling the creative execution and content delivery for the campaign, including a high end key visual for use across print, digital, social and POS, as well as a 20’’ video for digital, a BTC (Behind the Campaign) video for PR, cinemagraphs and bumper.

The work will run in the US, Europe, Asia, Australasia and South Africa and will span digital, social media, print and in-store for three months from launch on July 25th.

Montse Passolas, Senior Vice-President global Marketing, at ghd, said:

“So many people know someone who has been affected by breast cancer and know how much it impacts on women’s lives. Among many other aspects, it also affects the perceptions of femininity, particularly around hair loss and mastectomy. With Southpaw, we created a project that draws awareness on the cause and how David Allen’s tattoos can make some women feel empowered and in control of their bodies again. We feel honoured that Grace, Molly and David have shared their stories with us and we can share them across the world”

Tom Poynter, CEO at Southpaw said:

“The partnership between David and ghd gave us the opportunity to tell some remarkable, emotional stories around this difficult issue. David’s artwork is incredible, as are the stories of the women who have his tattoos.

“The campaign is ambitious and ghd’s biggest yet - running across five global markets. It has the opportunity to make a huge difference in terms of fundraising for a huge number of cancer charities.”

Tags

GHD + Hair Products
fashion
charity

Clients

ghd