We are a strategic creative agency that uses the science of emotion to build brands. We use behavioural science and effectiveness research methods in order to deliver creativity that will have high emotional impact on behalf of our clients.
My Tattoo. My Story.
Our goal was to raise $1m for breast cancer charities by supporting ghd’s limited edition Pink styler campaign.
The brief was to present a creatively powerful, highly emotive, women-empowering and influential multi-channel idea. ghd wanted to go back to its roots with more emotive storytelling comms, rather than product led.
The idea of warriors led us to tribal tattoos. We also understood that tattoos and body art were a growing trend with our target audience. So we looked into combing these ideas and discovered David Allen, a tattoo artist who covers the scars left by mastectomies with beautiful tattoos.
Our campaign features David and Grace, one of his clients, who through a mixture of film, digital, press and OOH, brought their stories to life in an incredibly real and emotional way.
The campaign featured in news outlets across the world, and the successful results speak for themselves.
- +44%Brand Engagement
- 431m Global Reach
- +93%Brand Awareness
- +217%Video Views
- $700,000 Money Raised Halfway
“So many people know someone who has been affected by breast cancer and know how much it impacts on women’s lives. Among many other aspects, it also affects the perceptions of femininity, particularly around hair loss and mastectomy. With Southpaw, we created a project that draws awareness on the cause and how David Allen’s tattoos can make some women feel empowered and in control of their bodies again. We feel honoured that Grace, Molly and David have shared their stories with us and we can share them across the world.”