We are a strategic creative agency that uses the science of emotion to build brands. We blend neuro-behavioural sciences together with emotion-led creativity to create exceptional work that moves people, and revenue generating IP for our clients.
Making Eurotunnel Le Shuttle Famous (Again!)
In the year of Brexit, all travel brands were on red-alert. However, Eurotunnel holds the interesting position of being the only physical link the UK has with Europe. So it is vital that both the brand and it’s unique service hold a positive place in consumer consciousness. So, brand awareness must grow, positive sentiment must spread and ticket sales must come off the back of it.
Using consumer profiling data and our bespoke neuro-mapping methodology we found that the Eurotunnel audience were 'independent, savvy, culture vultures'. We found they loved freedom, creativity, spontaneity, and are motivated by active, noisy surroundings and wanted flexibility in their plans. We found they were highly media receptive and chose to use OOH and digital display as our primary channels. Our campaign is grounded in these insights and helped create work that has maximum impact.
In a birthday year and with a brand that travels back and forth to the continent 94 times a day, what better headline than MANY HAPPY RETURNS? To bring this idea to life we wanted to capture the same party atmosphere as when the tunnel opened, so we turned the train platform into a carnival procession with every possible member of our target audience invited and lots of Eurotunnel history thrown in for good measure.
21% Campaign Recall (KPI 12%)
+4% Sales Uplift (Compared with -10% for competitors)
+ 20% Brand Consideration
When the first cars went through the Eurotunnel in 1994, it was regarded as one of the biggest engineering achievements of the modern age - it gave Britain and France both a huge sense of pride and achievement. We wanted to recapture that feeling of adventure, freedom and pride with this work, and to toast all the adventures we’ve helped create, as well as those to come. Southpaw really understood that feeling we were trying to capture - the sense of optimism and freedom that comes with driving off on a new adventure.