Southpaw
We are a strategic creative agency that uses the science of emotion to build brands. We blend neuro-behavioural sciences together with emotion-led creativity to create exceptional work that moves people, and revenue generating IP for our clients.
Benriach: A World of Flavour
Southpaw have developed a new creative platform for single malt brand Benriach, ‘A World of Flavour’ to drive awareness and penetration. In what is a first campaign for this revived single malt brand, Southpaw have created a confident, celebratory launch to the whisky world, and one that does so with a distinctive new narrative. The fully integrated campaign created with photographer Jonathan Knowles can be described as a ‘beautifully told deconstruction of what we are made of’. These stories are told through a brand film, social content, tasting videos, website, press, out of home and retail.