Southpaw
We are a strategic creative agency that uses the science of emotion to build brands. We use behavioural science and effectiveness research methods in order to deliver creativity that will have high emotional impact on behalf of our clients.
Benriach: A World of Flavour
Southpaw have developed a new creative platform for single malt brand Benriach, ‘A World of Flavour’ to drive awareness and penetration. In what is a first campaign for this revived single malt brand, Southpaw have created a confident, celebratory launch to the whisky world, and one that does so with a distinctive new narrative. The fully integrated campaign created with photographer Jonathan Knowles can be described as a ‘beautifully told deconstruction of what we are made of’. These stories are told through a brand film, social content, tasting videos, website, press, out of home and retail.