Something Big

Something Big is an award-winning integrated, creative communications agency with great service as its focus and design at its heart.

Woking, United Kingdom
Founded: 2000
Staff: 45
More
Skills
Branding/Identity
Photography
Exhibitions & Event Design
Copywriting
Animation
Email Marketing
Internal Communications
Digital Printing
Litho Printing
Retail/Point of Sale

and 25 more

Clients
G4S
DHL
Gatwick Airport
Yodel
Belron
The Wedding Shop
ICAEW
University of Surrey
Young Enterprise
Royal College of Midwives

and 1 more

Sector Experience

Automotive
Business to Business
Education
Logistics
Technology
Consumer
Not-for-profit
Transport and Logistics
Less

Making a stand for innovation

MAKING A STAND FOR INNOVATION

For a brand to stand out it needs to stand for something. And that’s exactly what we helped Thomson Environmental Consultants do. They knew their innovation was leading the industry and they needed the industry to know it too.

SETTING THE PULSE OF ENVIRONMENTAL INNOVATION

We developed an industry leading, thought leadership magazine, Blue Newt, that showcased the very latest in environmental innovation and helped Thomson target the movers and shakers in the industry to share their story.

PERSONAL BRAND

Having founded and led the business for 16 years, we wanted to shine a light on Thomson’s CEO, Nancy Thomson. We used this key show piece to develop her personal brand, with natural photography and personal interview to drive her profile in the industry.

DRIVING A CULTURE OF INNOVATION ACROSS THE ORGANISATION

Whilst innovation was coming naturally to Thomson's innovation team, Blue Newt gave the whole organisation a clear direction and vision that enabled them to drive innovation and creativity in the way they approached their everyday work.

BLUE NEWT

We worked hard on the name generation for this key strategy, wanting a name that stood out whilst having strong roots in its purpose. Blue Newt is rooted in Thomson’s blue brand colour and the great crested newt is a focal theme for the environmental sector.

BRAND POSITIONING

A key goal of the Blue Newt strategy was to elevate the positioning of Thomson Environmental Consultants within their industry, enabling them to challenge the big multidisciplinary consultancies and make ripples by disrupting their market.

CREATIVE THAT MOVES THE DIAL

There’s no doubt this piece of work has and continues to move the dial for Thomson Environmental Consultants, setting them apart from their competitors, laser targeting key decision makers and potential customers, engaging their team in their vision, and driving the profile of both the Thomson brand and the personal brand of their CEO, Nancy.

Tags

Design
Personal brand
Brand
Thought leadership
Print
Magazine design
brand positioning

Clients

Thomson Environmental Consultants