Something Big

Something Big is an award-winning integrated, creative communications agency with great service as its focus and design at its heart.

Woking, United Kingdom
Founded: 2000
Staff: 45
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Skills
Branding/Identity
Photography
Exhibitions & Event Design
Copywriting
Animation
Email Marketing
Internal Communications
Digital Printing
Litho Printing
Retail/Point of Sale

and 25 more

Clients
G4S
DHL
Gatwick Airport
Yodel
Belron
The Wedding Shop
ICAEW
University of Surrey
Young Enterprise
Royal College of Midwives

and 1 more

Sector Experience

Automotive
Business to Business
Education
Logistics
Technology
Consumer
Not-for-profit
Transport and Logistics
Less

GMOne launch to market video

THE CHALLENGE

NTT Communications had recently rebranded their portfolio of IT Managed Services to Global Management One (GMOne). As part of the relaunch to market, they wanted to communicate with IT Managers to show that they understand their business challenges and explain how GMOne can help to overcome them.

They needed to reach IT Managers of varying seniority, working within corporates or larger organisations that have a need for these services.

The aim was to create a visually engaging video bringing to life the newly created product brand, telling the story of how GMOne can help businesses, and getting this message across without losing the audience’s interest.

THE IDEA & THE EXECUTION

Origami is the intricate art of paper folding, originating over 1,000 years ago in Japan, which is also the home of NTT Communications. With origami links to sculpture and geo-mathematical principles, it is all about precision; a methodical approach with considered folds to transform a simple flat piece of paper into an inspired 3D model. With GMOne, a similar approach is taken to their customers’ IT, shaping their challenges to become a business enabler, truly transforming IT.

As part of the wider brand project for GMOne we realised our customer’s vision by introducing these origami elements to their brand identity.

We brought this identity to life in the video. To visually and dynamically explain the benefits, we created 3D origami models, used motion graphics, overlaid stats and facts, and scripted the story, resulting in a high-quality, two minute 3D animation to music.

The animation is used on the GMOne website, across social channels and played at events and exhibitions.

Tags

video animation
video production
Video
Product Launch

Clients

NTT Communications
Global Management One