Guild Living

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Guild Living values the extraordinary life of every older person, and is looking at ageing in a whole new way

In partnership with Legal & General, one of the most established and well-respected financial brands in the UK.

Guild Living will develop urban-centre later living communities to enrich and improve the lives of the older generation. Thorough academic research enables Guild Living to understand the needs of its target demographic. Reinventing how later living is working in the UK, Guild Living delivers innovative alternatives to what is currently available.

Guild Living’s mission is to combat ageism and reinstate older people at the heart of our lives and communities. It wants to raise awareness and educate the general public on how we understand the older generation. By enhancing the lifestyle options available, Guild Living is able to provide a life focused around wellness and enjoyment.

Legal & General chose SO Marketing in 2019 as their lead design and web agency to provide ongoing support.

Key Deliverables

• WordPress Brochure Website

• Campaign Website: Stop Ageism

• 5 x Location Landing Pages

• Print Materials

• Advertising

• Design for PR

• Design for Planning Application

• Social Graphics

• Paid Ad Graphics

• Photoshoot

• Video Editing

• Ongoing Website Support

• Website Evolution

• Heat Mapping

• Ongoing SEO Support

• Website Build Workshop

• Content Creation Workshop

Website Design and Development

Working alongside Guild Living’s chosen branding agency, we incorporated the brand elements, messaging and content into a responsive brochure design for their main website. Guild Living aims to educate users by displaying engaging content on the site as well as informing the target audience of its offering. To attract the specific target audience for each location, we created 5 dynamic landing pages to fully showcase the offering and encourage conversion. Fully integrated with Hubspot, the website enables Guild Living to track lead generation efforts. A website was also created to support the Guild Living Stop Ageism campaign. As a trusted partner, we provide ongoing technical support for all Guild Living websites and continuously evolve all sites, aligning with the brand’s evolution.

Ongoing Design Outputs

We provide design support and outputs across a range of teams at Guild Living. Offering both digital and print materials, we ensure that all designs meet the brand guidelines and are optimised for the chosen format. From engaging social ad graphics designed to capture attention to sleek planning reports for council submission, all designs are well considered and have the desired impact.

Ongoing Digital Strategy

Effective digital strategy is a must for any start-up wanting to compete in an emerging market. We provide Guild Living with digital support throughout the marketing mix. From SEO strategy and paid ads support to help with brand visibility to heat mapping that tracks the user journey and informs site hierarchy and diverse content creation. All digital efforts are reported on by the internal team at Guild and we provide consultation and suggestions to enhance the strategy.


"So Good Marketing, this is the ultimate agency and the perfect part of my extended team." - Patrick Heesen