Overview

Snowplow is a behavioral data platform that collects and operationalizes behavioral data, at scale. We empower you and your team to rise above the difficulties of data delivery and organization, enabling you to focus on your data journey. Organizations used to compete on product, but today the key differentiator is who best understands their customers. With the data industry predicted to increase from $23Bn to $138Bn by 2026, the demand for clean, rich data is on the rise. But traditional tools don’t provide the granular information needed for deeper customer insights. Deep customer understanding begins with high-quality behavioral data. Generate complete, accurate and well-structured event data across all platforms and channels in a common format, with the Snowplow Behavioral Data Platform.
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