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Smart becomes the first SSP to collaborate with White Bullet to safeguard quality in the digital media landscape

by Marieke Buis

October 21, 2021

White Bullet’s platform detects piracy across multiple digital ecosystems, remaining up-to-date in real-time, and tracking advertising and financial impact – with AI and machine learning taking the strain. As the first SSP to integrate this solution, Smart goes a step further in putting traffic and ad quality at the core of its advertising platform to safeguard media buyers from funding illegal activities with their digital advertising budget. The real-time, 24/7 integration of platforms will reduce the need for manual tasks to a minimum for all parties involved in Smart’s marketplace at a time when pirates are getting more sophisticated by investing in technology to stay hidden.

In this way, both partners are setting out to protect everyone in the market. On a joint mission to put an end to the funding of piracy globally, Smart and White Bullet are investing in automation and dynamic processes to fight piracy at the scale required to drive true transparency and quality in the digital landscape.

“We are delighted to be working together with Smart AdServer,” says Peter Szyszko, founder and CEO, White Bullet. “Our missions are truly aligned, making this a partnership which will help to fight piracy at scale, globally – thanks to technology and innovation, and which will no doubt result in a healthier marketplace for all.”

Jean-Christophe Peube, senior vice president, analytics and customer experience at SmartAdServer, comments: “We are committed to providing our clients with a transparent, integrated platform which simplifies digital transactions and ensures trust through brand safety and efficiency. We are excited to be the first SSP to fight piracy at scale with White Bullet, with this partnership representing an important step forward in our mission to build an ad environment founded upon quality and integrity. Together, we are investing to protect advertisers and brands by stamping out the piracy bug and ensuring a fair, transparent ecosystem in which all parties can trade safely and securely.”

White Bullet has already prevented millions of pounds of ad spend from funding piracy by collaborating with brands, advertisers, regulators and rights owners. By connecting rights owners and the advertising industry with real-time data about piracy risk, so all parties can take action, its solutions allow clients to understand the universe of piracy and to stop it from generating revenue.


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