Unleashing the magic of Unsupervised

Background

Unsupervised is the world’s largest supplier of AI solutions, automating analytics so enterprise companies can analyze their data to discover actionable opportunities. Unsupervised needed a new, cohesive brand that better represented who they wanted to be, how they wanted to look, and what their product does.

Challenge

Unsupervised is building a new category – data profitability – that can sound cold and transactional if not handled appropriately. They were open to big changes with their brand and the idea of putting a stake in the ground.

Approach

Workshopped with their key stakeholders, we developed exuberance and magic as core qualities of their brand strategy – a unique product that encompasses the energy and curiosity to take businesses farther. Magic and science influenced the visual direction: the rebellious nature of surrealism telling a story of unexpected insights that result from changes in perspective. Meaningful 3D objects and grids travel through Unsupervised portals – windows that give a focused glimpse into the Unsupervised World – bridging insights and tangible, profitable outcomes.

Impact

Armed with a new brand and website, Unsupervised has a brand that accentuates the emotional benefits of data profitability. Their internal exuberance now has an outward expression – an integral piece in building trust, curiosity, and excitement with existing and prospective clients.