Sixième Son

Sixième Son is a global sonic branding agency that creates long-lasting sonic identities, designs sonic interfaces for human-machine technology and provides soundscapes for environmental brand experiences.

Paris, France
Founded: 1995
Staff: 35
More
Skills
sonic branding
sonic identity
Audio Post Production
branding agency
Branding/Identity
Branding/design
environmental sound design
UX strategy & planning
Production
Product Innovation

and 2 more

Clients
AXA
michelin
Huggies
Unilever
Astra Zeneca
Renault
Vueling
Paris Airports
Royal Air Maroc
SNCF

and 13 more

Sector Experience

brand strategy
Brand Positioning
Brand Engagement
Brand Marketing
brand innovation
Branded content creation
sonic branding
sonic identity
audio branding
audio identity
Less

ROYAL BANK OF CANADA sonic branding by Sixième Son

CHALLENGE

Royal Bank of Canada, Canada’s #1 Banking organization, was working on the construction of « One » brand promise to overlook all of its brand assets.

We designed for them a distinctive sonic universe that captured the new RBC brand aspiration.

This was RBC’s first ever audio territory built around 3 core values:

Optimistic game changer in the category

A leader amplifying human ambitions

A bank supporting its clients in the now and in the future

SONIC IDENTITY

The sonic identity conveys the idea of a bank grounded in reality but also capable of offering new opportunities for its clients.

The Sonic DNA starts with the sense of time passing, signifying the brand’s enduring commitment to clients and communities. Named “Echoing forward” the DNA soon evolves into a more active and energetic universe to embody a positive and human experience. Set in the now, the grounded (drum) elements merge with the airy piano notes, leading to the expression of a bright future.

From a tactical point of view, we created a shorter version of the audio logo (1,5 sec.) to endorse content right from the top on all Social Media platforms (Facebook, YouTube, Instagram).

RESULTS

An audio logo and sting deployed across all content and expertise.

Since June 2019, it’s in 100+ videos scored using the sonic elements, from personal banking to wealth management generating more than 3 millions views.

Tags

sonic branding
audio branding
sonic identity
audio identity
sonic logo
audio logo
Brand strategy
brand values

Clients

Royal Bank of Canada