Sixième Son

Sixième Son is a global sonic branding agency that creates long-lasting sonic identities, designs sonic interfaces for human-machine technology and provides soundscapes for environmental brand experiences.

Paris, France
Founded: 1995
Staff: 35
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Skills
sonic branding
sonic identity
Audio Post Production
branding agency
Branding/Identity
Branding/design
environmental sound design
UX strategy & planning
Production
Product Innovation

and 2 more

Clients
AXA
michelin
Huggies
Unilever
Astra Zeneca
Renault
Vueling
Paris Airports
Royal Air Maroc
SNCF

and 13 more

Sector Experience

brand strategy
Brand Positioning
Brand Engagement
Brand Marketing
brand innovation
Branded content creation
sonic branding
sonic identity
audio branding
audio identity
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RENAULT - Passion for Life

CHALLENGE

An iconic brand in the automotive industry, Renault repositioned its brand from product-directed to lifestyle-oriented.

The new brand strategy focused on 3 core values:
Vibrancy
Connection to People
Forward Looking

The new tagline: Passion for Life.

SONIC IDENTITY

New Brand Strategy :

In the automotive industry, people are rarely put at the heart of the subject.

Benchmark showed that the category defaulted to metallic sounds, sounds of the car and its engine. Renault defined a new audio vocabulary that set the brand apart.

Sonic branding across all segments within the group:
Renault Sport & Renault Pro

RESULTS

Succeeded in improving perception of the brand in people 35 and under:

65% more modern
65% more enthusiastic
65% more unique
65% more momentum

Tags

sonic branding
audio branding
sonic strategy
Brand Activation
Branding/Identity
brand architecture
brand consistency

Clients

Renault