A peri-peri good online presence - Nando's
Nando’s is a wildly popular global restaurant chain, famous for its flame-grilled PERi-PERi chicken.
For the past 10 years, Signal has worked on over 400 projects to help bring Nando’s vibrant brand to life online. This has included creating a completely new experience for their website, mobile apps and loyalty programme. All with improved usability and accessibility for their fans.
A richer digital experience
We knew we needed to make Nando’s online channels as enticing, satisfying and colourful as their restaurants.
First, we undertook key stakeholder research to understand what users actually wanted and needed. We then designed and developed a hot and spicy new website, infused with their fun and fiery brand personality. Next, we created a fun but functional mobile app for both iOS and Android, plus an Apple Watch app.
Nando's loyalty scheme and takeaway ordering service are seamlessly baked in across all platforms. We also produce and deliver Nando's ongoing email programme, to help the brand stay connected with their customers.
Nando's customers can now check their loyalty points/rewards, find their nearest restaurant, and browse the menu, using handy tools such as a dietary filter and calorie counter.
All of which helps keep Nando's most loyal customers engaged both on and offline. The site was even chosen by Econsultancy as an example of the best restaurant mobile web UX.
And with both the app and website code now being used as the blueprint for global rollout across multiple markets, we couldn't be more 'grilled' with the results.
Linking loyal customers on and offline
A key ingredient of the Nando's brief was bringing their loyalty programme online. Their existing programme was based around pre-printed cards and didn't allow for data capture. We replaced their old paper and stamp loyalty card system with a new plastic card that talks directly to their EPOS system.
An app which enhances the experience
The app allows customers to quickly and easily record their order, rather than having to memorise everything before going to the till. We took a modular approach to building the app so that it could be adapted for different markets and retain its core infrastructure. Localised versions have already been released in Australia, Singapore and Malaysia.
A more intuitive menu
With more and more content being added to the new site, the navigation menu soon needed a refresh. We conducted user interviews and ran card sorting exercises, which helped identify content groupings that were meaningful from a user perspective. That meant we could design a more intuitive navigation scheme for the site, as featured by InVision's Inside Design blog.
Signal have been a real extension of the Nando’s team, working with us to design, build and maintain our website, and provide email marketing design, build and deployment, as well as creating our very successful app. They have not only helped us bridge the gap between our technology and marketing departments but also to have a much deeper understanding of our customers’ user experience through our digital channels.