Unexpected:MK - Bespoke print design

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Unexpected:MK is a high quality photography art book which was created to celebrate Milton Keynes’ 50th birthday in 2017

It was developed by our own copywriter and photographer Gill Prince, and we were delighted to be able to support her in this project by providing our design and production skills. Unexpected:MK was self-published and sponsored by local Milton Keynes businesses.

A key requirement was that this book should be a beautiful ‘thing’ in its own right, something which people would be proud to display on their coffee tables. We started by asking Gill to send us her six favourite images from the 50 which would appear in the book, and we used these as a base for an initial selection of high level designs.

Gill selected two, and we then worked these up into more finished artwork for her to make a final decision. At this stage we also considered typography for the title ‘logo’, plus a colour palette to complement the images and create a theme throughout the book. Once the front cover was approved, we moved on to creating artwork for the internal image page spreads, which also featured extracts from old and new Milton Keynes maps.

In tandem with the design phase of the book, we worked closely with our chosen printing partner to create a blank dummy of the book, followed by a full set of proofs for the dust jacket and inside pages, before printing and delivering 1,500 copies. The book has been extremely well received throughout Milton Keynes and is now sold out, while awaiting a reprint!

Here are just some of the reactions the stunning Unexpected:MK photo book has received:

“Beautiful Pictures.”Dan Walker, BBC Breakfast

“Gill’s photographs are lovely, just beautiful.”Becky Jago, ITV Anglia

“Absolutely fantastic. 10 out of 10, I cannot fault it. You have triumphed Gill, I’m very proud of you. Bravo!”Charlie Waite

“This book is quite spectacular, I urge you to get a copy.”Nancy Stevens, MKFM

To view more of our case studies, please visit: http://www.shinecreative.co.uk/portfolio