Shine Creative announces the launch of the new Windsor Great Park website

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Shine Creative, a RAR Recommended creative design agency based in Hampshire, announces the launch of the new Windsor Great Park website which has been created on behalf of its client The Crown Estate

Shine Creative were selected to work with The Crown Estate to design and develop a new website for Windsor Great Park. The purpose of the site was to showcase Windsor Great Park’s new brand identity, and help position it as the ultimate visitor destination for both UK and international audiences.

The visual and creative aspects of the new design were a key focus, taking into account that the work needed to demonstrate the exquisite beauty of the Great Park, with its long and vibrant history and its extensive Royal connections. Shine was involved in the project from the initial stages, enabling the agency to make strategic recommendations on creative features which would add value for visitors - such as an interactive map and an animated historical timeline.

Working closely with The Crown Estate, Shine also advised on visitor journey and overall usability, bearing in mind the commercial requirements of the site. As an agency which focuses on the creative aspects of web projects, Shine brought in Red Hot Penny - a highly technical development specialist - to build the site, using an innovative new modular approach for the structure. This intelligent solution enables Windsor Great Park’s marketing team to easily make changes to the site via the CMS.

In addition to the visual aspects of the site, Shine also became integral to the content creation work, which involved not only image selection but also writing new sections of copy and editing existing content, to bring it into a style and tone that was appropriate for the Windsor Great Park brand.

Commenting on the final result, creative director Samantha Stokes said, “We were delighted to work with The Crown Estate on this amazing project. The end result is a truly beautiful visitor destination website, which has transformed Windsor Great Park’s online presence and received exceptionally positive feedback.”