Clancy Docwra Health and Safety Van Pack

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Brief

Brief

Clancy Docwra is one of the UK’s leading construction contractors, providing services across multiple utility sectors. In early 2014 it announced its award-winning safety scheme ‘Work Safe = Home Safe 100%’. To accompany this new initiative, Shine was commissioned to produce a substantial ‘Van Pack’, which breaks down the different safety steps that are required on every Clancy Docwra work site. Whilst it needed to house an extensive amount of important information, this pack also had to be portable, and easy to navigate whilst on the road.

Solution

We developed our bespoke illustration style - used for the original launch of the Work Safe = Home Safe 100% campaign - carefully expanding it to become part of the Van Pack identity. This striking illustration style has helped bring clarity to key messages, and to effectively promote Clancy Docwra’s ethos. It was crucially important that the Van Pack also be physically practical, so we took particular care to ensure that it would work effectively in the hands of staff who were wearing hand protection.

Results

In early 2015, we produced over 3,000 Van Packs, which were then placed into every relevant Clancy vehicle across the UK. Based on the current success of the Work Safe = Home Safe 100% campaign it is expected that the Van Pack will dramatically improve not only the safety of all Clancy Docwra operatives, but also the safety of those working and living in the vicinity of their operations.