Nike Womens NTC Week
Encouraging women to come together to work out and challenge them to push their fitness boundaries whilst educating them on the N+TC app.
Create extraordinary fitness experiences in unique locations to inspire women to experiment with exercise in their city and use the N+TC app.
We orchestrated 19 workout events for women at iconic London spaces, including ‘Spin at the top of the Gherkin’, ‘Yoga in the Orbit’ and ‘Paddle boarding in the Olympic pool’; 3,500 women applied. In light of this success we held a bonus N+TC class at the prestigious One Mayfair for 1,000 consumers.
400% increase was seen in N+TC app usage from December to January with a 150% increase from the previous January.