With the bohemian spirit of the Etro consumer in mind, we partnered with the Milan born brand to develop a space within Selfridges which effectively communicated with their audience
Further capturing the attention of brand-loyal shoppers, bold mannequins, chromed rails and vibrant acrylic cases filled with sand told the Etro story against a backdrop of neighbours using uniform Selfridges store fixtures. To reinforce curiosity, a high lacquer abstract wall acted as a centrepiece to reflect the ‘Tree of Life’ vitality which the brand holds dear. Touchpoints such as a designated till point and changing rooms contributed to the brief of creating a defined Etro store within a Selfridges environment.