Seedtag

The Contextual Advertising Platform

Founded: 2014
More
Less

This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on thedrum.com - Find out more

Seedtag reinforces its executive team to boost expansion plans

by Rocío Martínez de Carlos

December 16, 2020

Seedtag, the leading contextual advertising platform in Europe and Latam, has reinforced its executive team to align its organization with the company’s go-forward strategy.

The reinforcement seeks to achieve corporate simplification and is focused on improving and further aligning sales and operations worldwide. This is also a step forward to a large-scale consolidation plan as a global contextual advertising player.

In Europe, seedtag has appointed Paul Thomson as UK and NL Country Manager and Commercial Advisor to strengthen the local operations in line with the company's growth. He brings more than 25 years of business expertise in the AdTech industry, having worked within fast-growing environments and scaled businesses across multiple markets.

The company started operating in the UK in 2018 under the lead of Sergio Tallon as acting Country Manager, who has grown seedtag into a consolidated player within the marketplace. With the new UK structure, he will continue with his role as VP Business Development, continuing to expand the business across new regions and managing partnerships for seedtag.

International Campaigns are now under Gaetano Faleo’s responsibility, who has been appointed to the position of International Sales Director. After working in video advertising at Teads, Gaetano was involved in location and behavioural data with Blis before joining seedtag. He will be responsible for growing the International/EMEA business across the main key agencies, hubs and clients empowering seedtag’s contextual advertising in a cookieless world.

Under the new structure, Daniel Freixo has been appointed as VP LATAM in order to centralize the company's activity in the region and penetrate new markets. Daniel has been leading the Brazilian operations since July 2017 as Country Manager and has also opened the Colombian Office this July. Freixo has more than 15 years experience in the Advertising Market working in multinational companies such as Disney & ESPN, and digital Publishers such as Grupo Minha Vida.

Albert Nieto, CoCEO and CoFounder of seedtag, states that “bringing in new talent and developing our current leaders to bigger challenges is one of my key responsibilities as a Founder. Paul and Gaetano’s experience scaling advertising sales to 500M$ is exactly what we need at our current stage. Our executive team will be key to evangelize our company mission of identifying and inspiring people’s true interests and dreams through advertising technology. Our leadership reinforcement comes at the right time as brands are aware of the need to find alternatives to their traditional advertising strategies in a cookieless world and we are ready to become their contextual partner”.

By contextually delivering ads through its proprietary AI technology based on Machine Learning algorithms, seedtag offers advertisers an effective alternative to the use of cookies by targeting users based on their real-time interests.

After six years developing their contextual advertising technology, seedtag has been able to move beyond contextual targeting and incorporate contextual data planning tools and real-time insights into its offering. On top of that, seedtag is pioneering new technologies such as contextual lookalike that outperform traditional contextual or audience targeting.

Tags

context
IA
Adtech
cookie-less targeting
Machine learning
cookieless
contextual targeting
cookieless world